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Senior Marketing Executive

Job description

The company:

Our international client provides information solutions to the global finance sector.
For individuals with broader horizons, opportunities to work internationally are plentiful. As is the support you’ll be afforded to expand your career, knowledge and skills.
Building an executive career within such an inspiring and exceptional organisation is a chance few can afford to pass by.
  
The role:
  
You will create and deliver effective marketing campaigns for a full complement of events supported by the Marketing team. Specifically, this involves:
  • Managing data research process with key stakeholders to target the right audience
  • Detailed campaign analysis to identify key levers
  • Effective email marketing, copywriting, data segmentation and use
  • Leveraging affiliate marketing through speakers, sponsors, media partners and associations
  • Implementing a social media strategy and management
  • Autonomy over marketing budget allocation at event level, with manager’s support
  • Attending weekly project team meetings
The Successful Candidate:
  • 1+ years’ marketing experience in conferences or exhibitions
  • Ability to fulfil marketing plans autonomously, with guidance from your manager
  • Effective time management and prioritisation of short and long-term projects
  • Strong written communication skills
  • Able to apply copywriting principles to external marketing communications
  • Able to conduct basic data analysis to inform the direction of the marketing campaign
  • Able to provide manager and project teams with detailed feedback
  • Excitement about driving commercial results through marketing
  • Understand the mission and values of the department and organisation
  • Experience of the following desired (but not required): Salesforce, Pardot, Google Analytics