Job title:                             Audience Development Executive
Reporting into:                   Head of Audience Development
Work regime:                     Hybrid/London 
Salary:                                 £38k 

Role Overview
This is a target-driven, audience-first role for someone commercially motivated, organised, confident on the phone, and genuinely curious about the technology world. You will also support on-site operations at our events.

You will work across phone, email, LinkedIn, and CRM systems to manage outreach, confirmations, and community engagement — and collaborate with Marketing and Sales to ensure audience and revenue targets are met.
As an Audience Development Team member, you will be responsible for recruiting high-quality delegates to our events, both in terms of volume and seniority. 

Key Responsibilities
Delegate Recruitment & Revenue

• Build and manage a high-quality delegate pipeline through Salesforce segmentation, database research, data enrichment, and LinkedIn Sales Navigator prospecting
• Execute high-volume outreach across phone, email, and LinkedIn to engage and confirm senior end-user delegates — C-suite, VP, Director, and senior manager level
• Own attendance and ticket revenue targets for your assigned market — personal accountability for delivery
• Maintain audience mix: 70/30 end-user/vendor ratio, seniority targets, international delegate share, and new company recruitment
• Support the delegate journey end to end — reconfirmation, reminders, and registration processes
• Re-engage lapsed or unconfirmed delegates throughout the event cycle
• Track personal performance metrics and suggest improvements to audience targeting and outreach approach
• Contribute to building and nurturing market-specific communities around events

What we are looking for

Native Italian speaker with professional-level English — both written and spoken — is essential for this role.
Beyond language, we are looking for:

• 1–3 years of experience in audience development, delegate sales, event marketing, or a comparable outreach-driven commercial role
• A proven track record of hitting individual targets
• Strong CRM discipline — ideally Salesforce — with a data-led approach to pipeline management
• Confident and credible on the phone and in writing with senior business professionals
• Organised and able to manage multiple priorities simultaneously without losing quality
• Curious about technology and digital infrastructure — you do not need to be an expert, but you need to care about what you are selling