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​Marketing Data Analyst

Job description

Marketing Data Analyst

London Hybrid

Salary – up to £50,000

The company:

Our client is a leading provider of technology and business solutions. Their events portfolio brings together industry experts, thought leaders, and decision-makers to foster innovation and drive business growth.

Responsibilities:

  • Management of audience data & targeting

  • Use the Clay AI platform to find and segment high-value B2B audiences

  • Follow best practice methods to build quality audience lists

  • Work with marketing and sales teams to improve targeting based on results

  • Keep data clean and follow data protection rules

  • Ownership of event analysis & reporting

  • Create weekly reports for all events

  • Analyse attendee data to understand:

  • Identify market opportunities and gaps in our reach

  • Present insights clearly using dashboards and visual reports

Requirements:

  • Experience in data analysis, ideally in B2B marketing or events

  • Confident using Excel, SQL, and reporting tools like Tableau, Power BI, or Looker

  • Familiarity with AI-powered data tools (Clay AI experience is a bonus)

  • Understanding of audience targeting, marketing funnels, and event metrics

  • Strong communication skills and ability to turn data into clear recommendations

Please send your CV to jess@caseltonclark.co.uk to be considered for this position.

Caselton Clark are a specialist recruitment agency for media, events, exhibitions and conferences