Role:  Marketing Manager - Subscriptions
Salary: $70,000-$75,000
Location: New York, USA, Hybrid

Company

This global company is a leader in providing high-quality content, data, and events to professionals in private equity, venture capital, and real estate. Known for innovation, they offer valuable insights that help clients navigate complex markets and make informed decisions.

Role

This is a fantastic opportunity to play a pivotal role in driving revenue growth across high-profile subscription brands. In this role, you’ll lead the development and execution of marketing strategies that fuel acquisition, cross-sell, and retention initiatives. Working closely with senior stakeholders, you'll shape campaigns that directly impact business performance and brand positioning.

Responsibilities:

• Develop a strong understanding of the target market, including customer roles, needs, and workflows.
• Build knowledge of all product lines, taking the lead on marketing for digital platforms while supporting other areas like networks, events, and marketing services.
• Help plan and launch new products with effective go-to-market strategies.
• Identify growth opportunities by analysing potential across customer segments, companies, and product areas.
• Support the overall marketing strategy with fresh, commercially smart ideas to meet annual targets.
• Lead the rollout of quarterly marketing campaigns for different customer groups, ensuring a strong sales pipeline and hitting eCommerce goals.
• Run tailored programs focused on acquiring new customers, onboarding, cross-sell and upsell initiatives, account-based marketing, and driving product usage and renewals.

Requirements

• Demonstrated experience of 3+ years in a B2B information subscriptions or membership marketing environment.
• Strong grasp of digital marketing tools and strategies, with a track record of planning, leading, and executing effective marketing campaigns.
• Skilled in copywriting, capable of crafting persuasive content to generate leads and conversions, while providing constructive feedback on campaign performance.
• Energetic and engaging, consistently bringing enthusiasm and confidence to interactions with colleagues, leadership, and stakeholders.
• Self-assured and innovative, with a strong belief in their ability to contribute new ideas and deliver against business KPIs.
• Proactive and future-focused, always seeking out improvements and innovative approaches to marketing challenges.
• Tech-savvy, with an understanding of how emerging marketing technologies can enhance efficiency and performance.
• Commercially minded, consistently focused on revenue goals, monitoring campaign metrics, and ensuring execution aligns with financial objectives.
• Resourceful and solutions-oriented, able to independently resolve challenges, navigate obstacles, and see projects through to completion.

Please send your CV to jen@caseltonclark.co.uk to be considered for this position. Caselton Clark are a specialist recruitment agency for media, events, exhibitions and conferences.