The direct link between your onboarding process and your employer brand
Onboarding is your first chance to meet expectations and make a good impression on your new employees. It sets the tone for the entire time they spend at your company and can determine whether they stay or leave. Get it right, and you'll have engaged, high-performing employees who strengthen your company's employer branding. Get it wrong, and your employees will be unmotivated and unhappy –and potentially leave.
