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Marketing Director

Job description

Role: Marketing Director

Salary: $150k plus bonus

Location: New York USA, Hybrid

Company

This company is a leading organiser of impactful events across various industries and sectors. Through conferences, exhibitions and summits, they provide valuable platforms for industry leaders to connect, collaborate and stay ahead of emerging trends.

Role

As the Marketing Director, you’ll be at the helm of planning, executing, and optimising multichannel campaigns for a premium international event series. You'll lead budget strategy, guide cross-functional teams, and ensure every touchpoint—from emails to digital assets to website content—is on point and performance-driven.

Our client is looking for someone to help elevate brand presence, driving attendance and create unforgettable event experiences through bold strategy, compelling content, and seamless execution.

Responsibilities:

  • Develop and lead a full-funnel marketing calendar across email, digital, social, content, and partnerships

  • Own and manage campaign budgets, working in tandem with senior stakeholders to maximise ROI analyse performance and continuously optimise based on data, insights, and evolving industry trends

  • Work closely with design and video teams to approve visuals that elevate the campaign experience

  • Creative direction & content leadership through brand alignment, and persuasive messaging

  • Lead the charge on event website strategy, ensuring it’s intuitive, up-to-date, and conversion-driven

  • Foster relationships with key media and association partners to expand reach and reputation

  • Liaise with sales, product, and operations to align marketing with business goals

Requirements

  • 7+ years’ experience in a senior marketing role, preferably within events, media, or fast-growth B2B environments

  • Proven ability to lead end-to-end campaign strategy for global event brands

  • Experience growing and managing teams, with strong mentoring skills and a collaborative mindset

  • Confident influencing senior stakeholders and comfortable presenting data-driven results

  • Proficiency in marketing tools (e.g., HubSpot, Google Analytics, Excel) with strong analytical capability

  • Agile, adaptable, and able to thrive in a fast-paced, entrepreneurial culture

Please send your CV to jen@caseltonclark.co.uk to be considered for this position. Caselton Clark are a specialist recruitment agency for media, events, exhibitions and conferences.