Job title:                           Audience Development Executive
Portfolio:                          Compute
Salary:                             £30/32k + OTE
Work regime:                   Hybrid 
                       
About the Company

Global company delivering a world leading series of events and broadcasts across five continents and a powerful global digital media portfolio.

Role Summary

The ideal Audience Development Executive will be passionate about understanding audience behaviour, a self-starter, target-driven, organised and able to work closely with our cross-functional teams to deliver high quality audiences for our Compute Series.

A key responsibility will be identifying audience gaps, cultivating long-term relationships with critical attendee groups, and screening profiles to secure the right participants for every event.

Key Responsibilities
Direct Prospecting & Outreach:

• Proactively identify and qualify potential attendees through targeted research.

• Execute high-volume outbound communication campaigns (telephone, personalised email, LinkedIn messaging, etc) to engage prospects and articulate the value proposition of the Compute Series.

• Conduct compelling initial conversations to understand prospect needs and overcome objections, driving them towards registration and attendance.

Pipeline Management & Conversion:

• Manage and nurture a robust pipeline of prospects, moving them through the acquisition funnel from initial contact to confirmed registration.

• Follow up diligently on all leads and inquiries.

• Collaborate closely with internal teams to ensure prospects receive accurate and timely information.

• Maximise the conversion of online registrations into confirmed onsite attendance at the event.

Performance Tracking & Reporting:

• Weekly monitoring of individual acquisition metrics.

• Utilise CRM systems to track all prospect interactions and manage lead status.

• Provide regular, detailed reports on acquisition progress, highlighting successes, challenges, and contributing to forecasting efforts.

Skills & Qualifications
Experience:

• 1-3 years of proven experience in a sales or direct audience acquisition role, preferably within events, media, or B2B sales.

• Demonstrable track record of meeting or exceeding acquisition targets.

• Ability to identify decision-makers and key influencers.

• Familiarity with LinkedIn Sales Navigator and other prospecting tools.

Communication & Interpersonal Skills:

• Exceptional verbal communication skills, particularly over the phone and in virtual meetings.

• Highly persuasive and articulate, with strong active listening skills.

• Professional and engaging written communication.

Apply today or send your CV to sophie@caseltonclark.co.uk