I want you to imagine a hypothetical situation. Let’s say that after a an extensive round of interviews a highly sought-after qualified patent attorney has 3 offers on the table from different firms. It’s a decision which will have a huge impact not just on their future career, but potentially on the firm they choose to join – and on the two who miss out.
This is a tricky situation for a recruitment consultant like me who’s working alongside the candidate and trying to help them make the right decision. Often there’s not much to choose between the offers themselves, it often comes down to which of the firms is the organisation the candidate would most like to work for. So when you’re thinking about hiring new talent, it’s worth taking a minute to think about how you differentiate yourself from the competition.
Having a clear unique selling point – and presenting it effectively to both recruiters and candidates – is something I’m convinced many IP firms could put more energy into. It’s absolutely crucial to ensuring that candidates facing a similar dilemma will pick you over the competition, but not everybody in the market consistently makes the effort. Next time you’re about to meet a potential new hire, ask yourself the following, and try and makes sure you get these points across in your conversation:
As I’ve commented in previous posts the market for talent in the IP industry is increasingly competitive. I believe the firms who make this extra effort will reap the rewards by attracting more of the top talent - and we all know that this can be the difference between success and failure in the long term.
I'd love to hear your thoughts on the issue - who are the firms that stand out?