Events Marketers – are you optimising your use of Twitter?

It is no surprise that the social network with the most impact on-site at an event is Twitter. The ability to engage immediately with the audience is invaluable. However, that is only a small part of the event cycle.

Are you engaging with the audience before and after the event? Is it part of your research strategy?

Before the event:

•          Finding influencers
•          Picking a #hashtag
•          Listening to relevant hashtags
•          Repeat your tweets (although edit them each time)
•          Making sure there is reliable Wifi at the venue…

During the event:

•          Monitor tweets with your hashtag
•          Make it easy for people to share the event with their followers
•          Repeat your tweets (make sure you edit them each time)
•          Favourite tweets to build up endorsements
•          Create genuine conversation

This complete guide by Cos Rental shows you how to make the most of twitter. With such a congested industry, where the battle for marketing dollars is intense, you need to fully utilise the tools available. 

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