Jimmy’s Iced Coffee is going from strength to strength, having agreed contracts with Tesco, Waitrose, BP service stations and Whole Foods to name a few, and Jimmy recently appeared with Richard Branson at a Virgin StartUp Event.
It all started when Jimmy was travelling and he fell in love with Iced Coffee. Spotting a gap in the UK market he immersed himself in tastings until he got the taste just right and has seen the product rolled out across the UK.
Like many in the FMCG industry the product comes with a heavy focus on brand positioning. Red Bull focus on Adventure Sports; Monster Energy perhaps more on Motorsports and their Monster Girls and Jimmy is positioned with a young adventurous, festival-going audience.
With a carton in the office we put our FMCG consultant Nick Priddle through the taste test. Enjoying the Original version of the Iced Coffee he is planning on laying his hands on the Mocha and Skinny as soon as possible.