Blog post

B2B Events Challenges - hiring and technology are the top priority

  • Posted by Tim South
  • on Wednesday July 29, 2015


For the past two months we've been surveying a host of professionals across the UK events business to see what’s keeping you up at night, where you think the biggest opportunities for the industry will come from and who you think is doing it right.

We’re revealing our findings today and the data brings two interlinked themes to the fore. 

Click here to see the full survey results.


Talent is always key in such a people-oriented business, but hiring the best people was a major theme in this year’s results, with 55% of directors who responded seeing this as the single biggest challenge in their business.

Comments from across the industry also highlighted that many people felt their roles were changing or set to change, with production teams already reporting pressure to deliver more digitally innovative events, and sales and marketing teams expecting a significant shift towards digital marketing over traditional sales approaches to impact both on roles and on compensation structures.


Technology is not just a key factor in these changes, but an issue which is having an effect across the board. Our survey shows that using new technology and delivering innovation is seen as the single biggest challenge in the industry, with more than a third of those surveyed picking it out as the main issue facing them.

At the same time technology is also having a positive impact on the business; our respondents agreed that IT, Technology and Telecoms events are most likely to drive growth for the industry.


Finally, we've seen a huge amount of discussion about new acquisitions, and the possibility of even more, continuing to drive change throughout the sector.

With big players seeking to expand and private equity money looking for ways to build strong events portfolios, we feel that this is the main factor setting the tone for the rest of what’s happening in the industry.


Our events survey includes sector analyses focussing on what is changing and challenging each area.

It also has a section dedicated to each of the main functions with events businesses, focussing on how roles are changing and are predicted to change in the next 12 months.

Click here to see the full survey results.

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