Blog post

Brand in Focus: Peroni

 

 

Peroni are looking to bring the House of Peroni back for a month long stay at the Old Truman Brewery on Brick Lane from late October to 25 November.

The original pop up concentrated on a Sicilian private dining experience, a mixology masterclass as well as an Italian themed film series in association with the Rooftop Cinema Club. This instalment is set to be termed Vita all’Interno and will take people through a traditional Italian home.

Expect Peroni infused cocktails, classic Italian aromas and food experiences as well as a couple of pop ups bars.

Peroni is a brand that we always like to talk about – they are a front runner in the premium market and are always trying to differentiate themselves and maintain their brand image. The approach seems to be working as they enjoyed a 15.1% increase in sales in 2014 – the biggest increase of any of the top 10 beers in the UK.

For more about the brand, check out the Club Peroni website 

 

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