It is no surprise that the social network with the most impact on-site at an event is Twitter. The ability to engage immediately with the audience is invaluable. However, that is only a small part of the event cycle.
Are you engaging with the audience before and after the event? Is it part of your research strategy?
Before the event:
During the event:
This complete guide by Cos Rental shows you how to make the most of twitter. With such a congested industry, where the battle for marketing dollars is intense, you need to fully utilise the tools available.