Blog post

Carlsberg re-launch their most successful campaign

  • Posted by Mike South,
  • on Thursday February 19, 2015

It’s not every day that an iconic beer advert hits the screens after a hiatus. Flicking through the channels on a quiet Monday evening I stumbled across the re-vamped Carlsberg campaign.

It’s good to see Carlsberg showering some extra care on the brand in 2015 by investing £12m in a renewed “probably the best beer in the world” campaign.

Frankly it’s hard to believe that it’s 4 years ago we enjoyed all the spoof adverts and office jokes that came from the campaign.

With 2014 beer sales up for the first time in 10 years expect the rest of the big boys to be in close pursuit!

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